Psychology in economics and Business - Gerrit Antonides - książka wyd. 1991

Opis

Psychology in Economics and Business is an academic, interdisciplinary publication that explores the relationship between psychological processes and economic as well as managerial decision-making. The book focuses on how human behavior, cognition, and emotions influence economic choices, business strategies, and organizational functioning. It belongs to the field of behavioral sciences, combining insights from psychology, economics, and management studies.